You’re Sim,
A dream to me

Yes, we want to be a dream company. The company of your dreams. And dreams of talented professionals who are willing to be alongside us for the journey. But mostly we want to be a possible, realizable dream.

Our mission, vision and values say a lot about who we are and where we are going.

To make profit by generating positive results – financially or otherwise – to our clients, respecting their investment and everyone involved in the process.


To be known as a competent team, who works with joy in a pleasant environment and feels accomplished with our deliveries and the value they create to our clients.

  • Competence
    To be able to understand demands and propose sound and creative solutions.
  • Attention
    To detail. To clients. To commitments.
  • Excellence
    Work hard as we would like others to work for us.
  • Kindness
    To make relationships lighter and days happier.
FundadorIvan Malusá Romanini

With over 19 years of experience on the communications market, Ivan Romanini holds a degree in Advertising from Unimep – Universidade Metodista de Piracicaba – and an MBA in Business Management from the same institution. Ivan studied Communications Planning at the Miami Ad School, Branding: Strategic Brand Management at Insper and Project Management Culture in Advertising Agencies at Instituto Mestre GP. He has also worked as an Advertising professor.

During his career, he has worked with agencies across the state of São Paulo, where he assisted clients such as: Nike, Nestlé, Johnson & Johnson, Mizuno, Oakley, Fila, Levi’s, Centauro, Asics, Puma, Yahoo!, Accor Hotels, Prevent Senior and others.

Ivan founded his agency in 2007, Romanini Propaganda e Marketing, which latter changend its name to Sim Propaganda.

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