Em Nome do Malte

In name of Marketing

Creation of a brand identity (and much more) to Taphouse

“I’m starting my business and I’d like to know how the brand and visual identity creation service works. I’m still deciding on a name for it, I’d also like to know if you can help me decide on it.”

We received this e-mail from a couple who have had successful careers in two Sao Paulo-based multinationals. They wanted to go back to the countryside to make a dream come true: start a craft beer bar. They are both beer sommeliers and have decided to transform their passion into a business.

There was a strong connection between us right away. Our initial meetings were much more than a simple commercial proposal; we were already talking about a life project: the life of two people who would deposit – literally – all of their resources in that project, which further increases our sense of responsibility as an advertising agency. And that is how it happened, we formalized the partnership and started to work right away.

Despite name options our clients had considered, we thought something more remarkable would be necessary. It could not be just another bar, it had to be unique: to have a concept, an identity, and to surprise people. That’s how Em nome do Malte – Tap House was born (literally, “In the name of Malt”), a bar that offers you heavenly beer choices to drink on your knees. A bar not with clients, but believers instead. A bar that treats the customers as “brothers and sisters”.

A bar in which you tie a ribbon on the door so that you never run out of beer in your life. A bar that has an interesting story to tell.

We then moved to a second phase in which we participate on the menu definition, pricing, logo development, uniforms, decoration pieces, social media posts, relationship management with digital influencers, etc. This honest and close relationship between client and agency also gave us the liberty to suggest on everything we believed could be improved for the inauguration, after all, we all had a common goal: to make the business successful. And that is how marketing should work: examining all the variables involved, setting strategies and applying them in practice, always respecting client investment.

Endomarketing: We are all salesmen

In october the Saleman’s Day is celebrated and we’ve created a very interesting endomarketing action for Ritec.

A complete mix of solutions

A relationship of work, affection and respect that works since 2009.

It’s safe to say they are the best partners of Milk. The people are always ready to help and think outside the box, always bringing innovative solutions. In these long years working together we’ve already made projects for Mizuno, Oakley, Olympikus, Nestlé, Centauro, Nike, Sigvaris, Batavo, among many others.

Ricardo Santos
Milk

Our partnership with Sim Propaganda has started many years ago, when we and our companies were still very young. Since then, all the projects with Sim are marked by professionalism, commitment, humbleness and an extraordinary ability to understand and communicate what sometimes even we can’t properly understand. It’s an honor to be part of their history.

Andrea Fellet Orsi
Lagoa Bonita

Sim created my first logo and updated it. We evolved together! The creative team process is incredible. They are extremely professional and understand what you are looking for.

PhD. Vicky Pileggi
Nutritionist

We are extremely satisfied with this partnership. Sim team have the ability to reproduce what we request. Most of the time, exceeding expectations.

Carolina Benacchio
SIGVARIS Group

I’m sure it was the best choice for West Brasil, because they’ve always served us with high efficiency and readiness, listening carefully and explaining each detail. I highly recommend Sim to any company or professional who’s looking to exceed the expectations and add value to their brand.

Juliana Mochizuki Montanhana
West Brasil - Mobil

Sim Propaganda is part of our history and growth. I’m sure they have a huge influence on this process, because nothing would be possible without their help, dedication and involvement. We maintain this partnership since 2009 for believing in their competence and fidelity. I’m very grateful for Sim.

Flávia Salgado
LS Holding

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