Mobil is the main sponsor of Rubens Barrichello’s Stock Car team, Full Time Sports. West Brasil, a Mobil distributor in 650+ locations, requested Sim Propaganda to capture its brand activations in photo and video during second race of the championship, at the Velo Città racetrack in Mogi Guaçu/SP.
Pride and adrenaline
Our team had access to the VIP area and captured closely the experience of West Brasil clients. Pride and adrenaline summarize what we lived thorugh in this project.